Aplicação da mídia digital na gestão do conhecimento

visualização de dados da agricultura catarinense

Abstract

This article presents an excerpt from an academic research project developed in the Graduate Program in Design (POSDESIGN) at the Federal University of Santa Catarina (UFSC), focusing on the Center for Socioeconomics and Agricultural Planning (Cepa) of the Santa Catarina Agricultural Research and Extension Company (Epagri). The study describes the application of the Microsoft Power BI tool in the management of data related to agriculture, specifically in the context of the Agro Catarinense Observatory (OAC) of Epagri/Cepa. The Power BI tool is recognized by international consultancies in the context of business intelligence and analytics and is considered comprehensive and effective for political-administrative decision-making, based on data and information governance. The research is characterized as basic and qualitative, comprising exploratory, theoretical-bibliographical, field and descriptive-interpretative stages. The work integrates the areas of Media and Social Design in the context of Knowledge Management, using graphic resources to represent data and information. The proposed objective is to create strategies for disseminating Cepa data and information from multiple state sources in order to support socio-political and economic decision-making that promotes the sustainable development of agriculture and agribusiness in Santa Catarina. In comparison with traditional resources, the effectiveness of the digital tool in creating open, analytical and artificially intelligent graphs in the political, economic and social governance of Santa Catarina's agriculture is highlighted.